Essays about: "website success factors"

Showing result 1 - 5 of 18 essays containing the words website success factors.

1. 1. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Jorge Vicente Nieto; Donja Hoorn; [2023]
   Keywords : Usability; multiple-case study; usability framework; website usability; second-hand apparel market; purchase intention; usability constructs;

   Abstract : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. READ MORE

3. 2. Direct to Consumer Business Model : Establishing Guidelines for Online D2C Customer Experience

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Sofia Hillerborn; Maja Eriksson; [2022]
   Keywords : D2C Business Model; Decision-making Process; E-Commerce; Online Customer Experience;

   Abstract : The main objective of this study was to contribute to direct-to-customer (D2C) companies on the Swedish market by establishing guidelines. Despite the growing use of the model, there is meager research of its success factors. Through the investigation of the apparel and aligned industry, customer insights of components were collected. READ MORE

4. 3. A study of comparing the usability of Amazon and Flipkart e-commerce websites using Nielsen’s usability heuristics

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Venkata Chytanya Yelchuru; Srikkar Daruru; [2022]
   Keywords : ;

   Abstract : E-commerce has been a popular topic for the past few years. E-commerce means the act of purchasing and selling the goods over the internet. Many e-commerce websites strive to create a loyal customer base. READ MORE

5. 4. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Aamna Minhas; Sanna Emilsson; [2022]
   Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

   Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

6. 5. Navigation Impossible : Connecting Factors when Evaluating Accessibility Practices

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Felicia Lindbäck; [2021]
   Keywords : accessibility; e-commerce; online-firstness; WCAG; technical choices; sweden;

   Abstract : To be able to be an active participant in today’s society, equal access and ease of use on the web is a must since a variety of our day to day activities happen on the web, something that is made more difficult with bad accessibility design. This paper investigated a selection of profit-driven e-commerce sites in regards to how they design for accessibility by evaluating them in accordance to how they comply with WCAG 2. READ MORE