Essays about: "website trust"

Showing result 11 - 15 of 74 essays containing the words website trust.

  1. 11. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Agnieszka Maria Kozakiewicz; Lisa Lienstromberg; [2022]
    Keywords : e-commerce; e-service quality; online sales channels; consumer behaviour;

    Abstract : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. READ MORE

  3. 12. The Impact of Good Navigation and Trust in E-commerce : The importance of navigation and trustworthiness when creating a web application for selling emission allowances

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Lovisa Andreasson; Agnes Asp; Eric Gustafsson; Edvin Halling; Johan Kristiansson; Axel Lindhe; Anton Nordin; Jakob Normell; Gabriel Spjuth; [2022]
    Keywords : Navigability; trustworthiness; usability; design;

    Abstract : The purpose of this report was to study how the design of a web application can induce trust and navigability. To study this, a web application was created where the private consumer can buy a part of an emission allowance, tailored to the consumers’ specific needs. READ MORE

  4. 13. How does the colour scheme affect the trust of a website?

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Rickard Peters; Elly Sjölund; Filip Killberg; Alice Paulsen; Axel Andersson; Christoph Kinnervall; Hugo Björk; Martin Hörnberg; [2022]
    Keywords : ;

    Abstract : As more and more new e-commerce sites for shoes are being created, it is important from a competitive perspective that the site is perceived as trustworthy. Theintention of this study is to conduct an investigation on how colour schemes affect trustworthiness, based on the following research question: how does the colourscheme of a web application affect how users perceive the trustworthiness of a webshop for buying and selling second-hand sneakers ? To answer this question, a webapplication in the form of a second-hand sneaker shop was developed. READ MORE

  5. 14. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amelia Nablsi; Swapnajit Saha; [2021]
    Keywords : E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

    Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE

  6. 15. What keeps customers subscribing to streaming services? : A Quantitative Study of E-Loyalty towards Subscription Video on Demand Services in Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Louise Bennhult; Hanna Frogner; [2021]
    Keywords : E-loyalty; subscription video on demand SVOD ; e-satisfaction; e-trust; switching barriers; website quality; customization;

    Abstract : E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. READ MORE