Essays about: "website trust"

Showing result 21 - 25 of 74 essays containing the words website trust.

  1. 21. Does “Dark Mode” affect users’ trust towards E-commerce websites?

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sara Nazeriha; Adam Jonsson; [2020]
    Keywords : ;

    Abstract : In a few seconds, after visiting a website for the first time, the users will get an overview of the website. Then, through subjective judgments, for example, on the website’s layout, usability, and color selection, the users will decide whether the website is trustworthy enough to remain on it. READ MORE

  3. 22. How do your customers trust you from their mobile phone? : A company's perspective to an extended understanding of the mobile technological factors needed to affect customers' trust on mobile applications or websites.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Therese Genovese; Sandra Lu; Lovisa Sundkvist; [2020]
    Keywords : mcommerce; mobile phones; ecommerce; trust; technological factors; design; information; security; mobile applications; mobile websites; qualitative research; deductive;

    Abstract : The purpose of this research is to provide companies with how they can affect customer’s trust through tools found within the three technological factors on mobile applications or websites. A research gap was discovered by the researchers due to the lack of in-depth exploration regarding this topic and took the opportunity to do research within this field. READ MORE

  4. 23. Awareness and trust of web users on information sharing in social logins

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Chaithanya Kumar Narayana; [2020]
    Keywords : Social Network; Social Login; User Awareness; Information Sharing; Information Exchange; Trust; Trust on Social Login;

    Abstract : Accessing websites using social networking credentials, also known as social login, is becoming increasingly popular as users do not need to create and maintain accounts on each and every website they access. During these social logins, the private information of users is shared with third-party websites from their social profile, and much of this happens behind the scenes which is abstracted from the user. READ MORE

  5. 24. User interface design in e-commerce and its impact on consumer trust

    University essay from Jönköping University/Tekniska Högskolan

    Author : Karl Berg; Conerlious Sagandira; [2020]
    Keywords : Human-computer interaction; User Interface Design; Trust; E-Commerce;

    Abstract : E-commerce is at an all-time high and it is growing larger every year. Fore-commerce companies to keep up with the growing market, the question ofconverting a visitor into a customer becomes increasingly relevant. READ MORE

  6. 25. Visual appeal versus usability : A quantitative analysis of the importance of visual appeal and usability in e-commerce

    University essay from Jönköping University/Tekniska Högskolan

    Author : Gustav Haglund; Clara Mood Román; [2020]
    Keywords : User experience; UX design; e-commerce; visual appeal; usability; trustworthiness;

    Abstract : Unappealing websites are rejected quickly upon visiting them, while visitors spend more time on visually appealing websites before judging its reliability; but to what extent can visual appeal alone carry the success of a website, and is it so powerful that good usability can be sacrificed? This paper studies the respective importance of visual appeal and usability in e-commerce as factors, in order to determine which factor plays the bigger role in generating trust and credibility for an e-commerce site, as credibility perception is highly correlated with its visual complexity. The relation between these two factors and the likelihood to make a purchase is also discussed. READ MORE