Essays about: "well-known trademarks"
Found 3 essays containing the words well-known trademarks.
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1. Patterns of trademark genericization
University essay from Institutionen för tillämpad informationsteknologiAbstract : Trademark genericization is a threat to companies with well-known products or services. Past cases have demonstrated that breaking certain trademark usage rules can lead to the loss of exclusive rights. This dissertation sought to determine the good and bad practices in trademark genericization processes. READ MORE
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2. Trademark parody and Freedom of expression – Shall we dance?
University essay from Lunds universitet/Juridiska institutionenAbstract : The Thesis’ subject, a notion of trademark parodies, by its legal nature simultaneously belongs to two branches of law – an intellectual property law and a human rights law. Thus, it falls under umbrella of ongoing debate about relations between the aforementioned ones. READ MORE
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3. Brand-napping -goodwill protection for well-known trademarks
University essay from Göteborgs universitet/Graduate SchoolAbstract : What characterizes well-known trademarks is that they carry a certain power of attraction, image and prestige and cannot only be looked upon as symbols of origin for goods and services. As such, these brands are particularly exposed to brand-napping, which could be described as a one-way and free value transfer of the vital parts of a brand concept. READ MORE
