Essays about: "western culture China"

Showing result 1 - 5 of 56 essays containing the words western culture China.

  1. 1. Transforming Heterotopia : Exploring how Women Danmei Fans Explore Gender, Build Community, and Circumvent Censorship

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Xinwen Hu; [2023]
    Keywords : Danmei fandom; Chinese subculture; fanfiction; Censorship; Cultural studies;

    Abstract : Danmei fandom is a subcultural community of young women in China. In the context of strict online censorship in China, they engage in the practices of writing, sharing, and reading Danmei fanfic, which is fan secondary works that focuses on the romantic relationship between male characters in media content and popular culture productions. READ MORE

  3. 2. The process of strategy change in a state-owned Enterprise operating under crisis : A case study on China Eastern Airlines during Covid-19 pandemic

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yushuo Li; Yavuz Alexander; [2021]
    Keywords : Strategy; Strategy change process; Pressures for change; Covid-19; business in crisis; State-owned enterprise;

    Abstract : Background: Understanding the process of strategy change offers a unique insight into the functioning of an enterprise. While well-researched in the context of Western private firms, this process has attracted relatively little attention in state-owned Chinese enterprises. READ MORE

  4. 3. Internationalization Challenges for Retail Firms in Emerging Asian Markets : A case study of IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Asif Khan; Ahmed Ali Shafiq; [2021]
    Keywords : Internationalization process; Internationalization theories; Uppsala model; Transaction cost theory; Network model; Eclectic model; Retail firms; emerging Asian markets; China; India; Challenges; Culture; Competition; Infrastructure; Technology; Psychic distance; Network relationship; IKEA.;

    Abstract : There has been prior research on the internationalization process of retail firms. However, most of the research has investigated the developed countries' markets. There has been little research on the internationalization process of retail firms, especially in the emerging Asian markets. READ MORE

  5. 4. Culture and 3D animation : A study of how culture and body language affects the perception of animated 3D characters

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Theo Dahle; [2019]
    Keywords : Body language; body language perception; cultural differences; game animation;

    Abstract : This study examined the differences and similarities in how animated 3D characters were perceived by individuals from Sweden and China. The study also attempted to examine how cultural aspects influenced the participants’ perceptions. Parts of the study were conducted through collaboration with the Chinese game company, Focus Games. READ MORE

  6. 5. A study on effect of Durex social media marketing on Chinese consumer’s purchase intention and Durex’s brand equity

    University essay from Högskolan i Halmstad

    Author : Miaoyin Guan; [2019]
    Keywords : social marketing;

    Abstract : China as the world’s largest social-media marketing place, its way of marketing is dramatically different from its counterpart in the western countries. This is greatly influenced by China’s special social environment and traditional culture. This study focus on the social marketing methods adopted by Durex and applied in China context. READ MORE