Essays about: "what are the factors that influence International Marketing"
Showing result 1 - 5 of 16 essays containing the words what are the factors that influence International Marketing.
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1. Customer segmentation in Retail: An Experiment in Sweden
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE
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2. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE
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3. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE
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4. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: 04 June 2018 Level: Master Thesis in International Marketing, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Anastasiadou, Elena Meier, Philip (94/05/25) (88/03/11) Title: Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor: Emilia Rovira Keywords: Online purchase intent, international online vendors, corporate social responsibility, technology acceptance model, Ikea Research Question: What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose: With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE
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5. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets
University essay from Umeå universitet/FöretagsekonomiAbstract : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. READ MORE