Essays about: "what drives customer loyalty"

Showing result 1 - 5 of 7 essays containing the words what drives customer loyalty.

  1. 1. Making Sense of the Net Promoter Score (NPS) - A study of NPS' relationship to Word of Mouth, attitudinal loyalty and customer satisfaction, and what drives these mindset metrics

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Christoffer Rodell; Theo Örtengren; [2022]
    Keywords : Net Promoter Score; Word of Mouth; Attitudinal loyalty; Associations; Mindset metics;

    Abstract : Since Fredrick F. Reichheld introduced the Net Promoter Score (NPS) in 2003, it has become one of the most favored customer mindset metrics (MSMs) within business practice. Often, it is claimed to be an indicator of customer loyalty, satisfaction, and Word of Mouth (WOM). READ MORE

  3. 2. Branding and consumers in the kitchen appliances industry context : An exploratory study with a focus on customer experience

    University essay from Uppsala universitet/Industriell teknik

    Author : Nicola Mantellina; Rosendo Solvas Navarro; [2019]
    Keywords : brands; consumers; consumers experience; competitive advantage; loyalty; marketing; business strategy; brand loyalty; branding strategies; brand management theories.;

    Abstract : Researchers have shown that strategies focused on building long-term competitive advantage tend to be more profitable for businesses. Further, companies have traditionally put their focus on strategies and on marketing tangible attributes of products and services such as quality, price and so on to differentiate from the competitors (Mascarenhas et al, 2006). READ MORE

  4. 3. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Hanna Erzmoneit; Jonna Gustafsson; Evelina Westroth; [2017]
    Keywords : relationship marketing; customer satisfaction; brand loyalty; social media; sustainable brands; economic benefit; engagement; entertainment; information;

    Abstract : By creating close and long-term relationships between the company and the customers, marketers can succeed in creating brand loyal customers. It has been argued that satisfaction is the main and primary driver to loyalty, researchers argue for different drivers that can enhance customer satisfaction: economic benefit, engagement, entertainment and information. READ MORE

  5. 4. What drives you? : An exploratory study on the factors influencing consumer experience and loyalty

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Erika Jönsson; Maria Martinsson; [2016]
    Keywords : Loyalty; consumer experience; online toyshops; e-commerce; external factors; internal factors;

    Abstract : In recent years, e-commerce has grown and spread to different markets. One of these markets is the toy market. This growth has created a need of expanding the loyalty research to the context of e-commerce. READ MORE

  6. 5. Customer Loyalty in the Swedish Telecommunication Industry : A case study at Telia

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Tekniska fakulteten

    Author : Juan Carlos Haro Vicente; Emelie Sun; [2015]
    Keywords : Net Promoter Score; loyalty; satisfaction; retention; mobile services; broadband services; multimedia streaming.;

    Abstract : There are two main purposes of this thesis. The first one is to get a better understanding of the aspects affecting customers’ loyalty in the telecommunication industry, in the context of when customers are using the services. READ MORE