Essays about: "what is Campaign Management"

Showing result 1 - 5 of 19 essays containing the words what is Campaign Management.

  1. 1. influencer campaign composition - an empirical study of influencer marketing campaign considerations

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Xinying Li; Felix Fagergren; [2022]
    Keywords : social media; influencer marketing; categorization; performance measurement; optimization;

    Abstract : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. READ MORE

  3. 2. Demand Side Management : how has residential electricity demand changed during the corona pandemic?

    University essay from KTH/Energiteknik

    Author : Fredrik Hansell; Axel Vällfors; [2021]
    Keywords : ;

    Abstract : Restrictive social distancing measures imposed by governments across the world to prevent the spread of COVID-19 have led to immediate changes in general behaviour and habits, which has had major effects on electricity systems. The pandemic has highlighted the great importance of reliable electricity supply in society as many people were forced to start working from home and thus became entirely reliant on digital modes of communication and information sharing. READ MORE

  4. 3. Celebrity diplomats - strategic communication resources and mediators between the power, victims and the global public.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Arbenita Mårtensson Govori; [2018]
    Keywords : Keyword: public diplomacy; celebrity diplomats; strategic communication; mediatization; media logic; transmedia engagement; critical discourse theory; Social Sciences;

    Abstract : Public diplomacy activities and initiatives are adapting to new ways of strategic communication as the society and technology continues to evolve, the need of the organizations to spread information globally has made the public activities adapt to the new ways of communicating. The thesis is a critical discourse analysis of celebrity diplomats and how they are used to spread awareness about issues on global scale. READ MORE

  5. 4. Turning Smart Water Meter Data Into Useful Information : A case study on rental apartments in Södertälje

    University essay from KTH/Vattendragsteknik

    Author : Anna Söderberg; Philip Dahlström; [2017]
    Keywords : End User Water Consumption; Smart Water Meter Data; Exploratory Data Analysis; Water Management; Building Operational Management;

    Abstract : Managing water in urban areas is an ever increasingly complex challenge. Technology enables sustainable urban water management and with integrated smart metering solutions, massive amounts of water consumption data from the end users can be collected. However, the possibility of generating data from the end user holds no value in itself. READ MORE

  6. 5. Turning Smart Water Meter Data Into Useful Information. A case study on rental apartments in Södertälje

    University essay from Lunds universitet/Innovationsteknik

    Author : Philip Dahlström; Anna Söderberg; [2017]
    Keywords : End User Water Consumption; Smart Water Meter Data; Exploratory Data Analysis; Water Management; Building Operational Management; Technology and Engineering;

    Abstract : Managing water in urban areas is an ever increasingly complex challenge. Technology enables sustainable urban water management and with integrated smart metering solu- tions, massive amounts of water consumption data from the end users can be collected. However, the possibility of generating data from the end user holds no value in itself. READ MORE