Essays about: "what is a luxury"

Showing result 1 - 5 of 78 essays containing the words what is a luxury.

1. 1. Does Brand Personality Beat Sustainability Claims?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
   Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

   Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

3. 2. Sustainability-oriented Business Model: An Analysis of Sustainable Practices in the Context of a Luxury Hotel

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Kiesha-Marie Min Yi Chong; [2023]
   Keywords : Hotel Industry; Luxury Hospitality; Practice Theory; Sustainable Business Model; Sustainability Initiatives; Sustainable Luxury;

   Abstract : Due to various ongoing environmental crises, there is an urgent need for sustainable solutions and initiatives, as it has become an imperative criterion for businesses to include in their operations. Further, the hospitality sector is a multibillion-dollar industry and has a great impact on not only the economy, but the environment as well. READ MORE

4. 3. Consumers' involvement of online luxury purchases

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Rubar Onursal; Nor Reda; [2022]
   Keywords : Online luxury; Consumer behavior; Theory of planned behavior; Different generational cohorts.;

   Abstract : ABSTRACT  Date: 2022-06-01 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors:   Nor Reda  Rubar Onursal Title: Consumers’ involvement of online luxury purchases Supervisor: Stylianos Papaioannou  Keywords: Online luxury, Consumer behavior, Theory of planned behavior, Different generational cohorts. Research questions: What factors influence consumers’ involvement of luxury purchases online?  Purpose: The purpose of this study is to examine the identified gap in regards to online purchases of luxury goods in the context of cars and how it in turn may influence consumers’ involvement. READ MORE

5. 4. Increasing Brand Accessibility Without Compromising Brand Identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Darragh Moorhouse; Hongning Wang; Haotian Zhang; [2022]
   Keywords : Brand Accessibility; Brand Identity; Brand Alliance; Brand Extent; Premium and Luxury.; Business and Economics;

   Abstract : This paper aims to investigate methods deployed by brands to increase accessibility while maintaining brand identity, particularly in premium and luxury brands. A literature review will provide a basis for a deeper understanding of brand identity, accessibility, and rejuvenation. READ MORE

6. 5. Evaluating and Designing an Engaging Mobile Application Feed by Using Persuasive Design

   University essay from Lunds universitet/Ergonomi och aerosolteknologi; Lunds universitet/Certec - Rehabiliteringsteknik och Design

   Author : Emma Franzon; Joanna Liljedahl Hildebrand; [2022]
   Keywords : User-Centred Design; Usability Testing; Usability Evaluation; Vestiaire Collective; Circular Marketplace; Persuasive Technology; Technology and Engineering;

   Abstract : Modeindustrin är en av de främst bidragande faktorerna till människors koldioxidutsläpp. Följaktligen har efterfrågan på second-hand ökat och marknaden har agerat därefter. Ett företag som tillhandahåller denna tjänst är Vestiaire Collective, som erbjuder en second-hand-applikation online för märkesvaror. READ MORE