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Showing result 1 - 5 of 5500 essays matching the above criteria.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. A qualitative study of foreign aid and China’s role in economic and human development in Zambia

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Sue-Ellen Njekwa Ryberg; [2024-01-26]
    Keywords : Zambia; foreign aid; development; dependency; debt trap; Chinese loans;

    Abstract : The precedent of unrivaled lending in Zambia, to a great degree, and courtesy to the World Bank, has generated a normative and financial frame that puts forward economic prosperity as only being made manifest through lending in perpetuality. Zambia has in recent decades found itself in between both West and East spheres of power in terms of foreign aid and this has had an impact on its development. READ MORE

  4. 3. Reevaluating the Notion of Peace : Do Our Current Measurements Truly Reflect Peace?

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Sanna Besic; [2024]
    Keywords : Peace Measuring; Peace Studies; Peace Conceptualisation; Peace Measurements; Violence; Direct Violence; Structural Violence; Cultural Violence;

    Abstract : There is an ongoing theme within the field of peace conceptualisation to create and to add to the meaning of peace. This has caused a fragmented field with over 130 conceptualisations. As we move forward, it isthus necessary to review whether the methods utilised to measure peace are suitable in the ever changing contexts of today. READ MORE

  5. 4. Var kommer intresset till hyggesfritt skogsbruk ifrån?

    University essay from SLU/School for Forest Management

    Author : Andreas Bohman; Eskil Calmered Tersmeden; [2024]
    Keywords : skogsvärden; intervjustudie; enkätundersökning;

    Abstract : Hyggesfritt skogsbruk är något som mer och mer ses som ett intressant alternativ för skogsägare. Det diskuteras hyggesfritt skogsbruk i olika debattforum, på nyheter och i politiska sammanhang. Även hos de väletablerade skogsföretagen pågår diskussioner om hyggesfritt. READ MORE

  6. 5. Corporate Commitments and Human Capabilities : A Thematic Analysis of Corporate Social Responsibility in the Tanzanian Sisal Industry using Nussbaum's Capabilities Approach.

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Lukas Nylander; [2024]
    Keywords : CSR; Sisal; Capabilities; Sustainability;

    Abstract : Corporate Social Responsibility (CSR) is an increasingly important aspect of a company’s image and has provided profitability by appealing to consumers. The Tanzanian sisal value chain provides an interesting case where newly established companies have the ability to incorporate CSR in their everyday work and create a sustainable environment where social and environmental aspects of responsibility are undertaken. READ MORE