Essays about: "what is business english"
Showing result 1 - 5 of 34 essays containing the words what is business english.
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1. English Can Be Efficient within Swedish Business, Although Code Shifting Often Appears : A Study of English as a Lingua Franca in a Business Context at a Swedish Company
University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikationAbstract : This study aims to explore how the application of Business English as a Lingua Franca (BELF) is perceived among the employees at a chosen company, exploring to what extent BELF is used, and identifying opportunities and challenges of BELF. Using a qualitative research methodology conducted through semi-structured interviews, consisting of six participants, the study delves into the usage of BELF in a bigger Swedish company, how the employees experience it, and what factors matter for its outcome. READ MORE
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2. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE
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3. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE
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4. M-C-O or M-C...No? Multi-Club Ownership in English Football and Its Drivers
University essay from Umeå universitet/FöretagsekonomiAbstract : Multi-club ownership [MCO] is a concept within the football industry which entails that an owner holds significant stakes in multiple teams. This ownership strategy is not new, however, what are the driving forces of this type of ownership structure and what are the outcomes? The purpose of this study was to explore potential drivers of MCO, to irradiate the concept and determine whether traditional business administration theories can be applied to explain its existence. READ MORE
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5. From Conversation to Action : Perceptions and Practices of Allyship in aSwedish Workplace Context
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Motivated by laws and regulations, moral grounds or the potential business advantages a more diverse workforce might bring, Diversity Management has become an ubiquitous part of organizational practices. Still, minorities are regularly exposed to social and structural discrimination at their workplaces. READ MORE
