Essays about: "what is ikea s purpose"
Showing result 1 - 5 of 31 essays containing the words what is ikea s purpose.
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1. Developing Guidelines for Proactive Supply Chain Risk Management - A Case Study at IKEA Category Food Logistic Services
University essay from Lunds universitet/Teknisk logistikAbstract : The number of supply chain disruptions has increased over the last couple of years. The Covid-19 Pandemic, blockage of the Suez Canal and Russian invasion of Ukraine are some well-known examples of disruptions. READ MORE
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2. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE
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3. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.
University essay from Jönköping University/JIBS Entrepreneurship CentreAbstract : Background: In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE
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4. Visualization of real-time data from IKEA’s self-service kiosks
University essay from Lunds universitet/Institutionen för datavetenskapAbstract : IKEA, a company well known around the world for their furniture, is also keen on using digital solutions to improve the customer experience. One of these solutions is the self-serving kiosk, a 27" touchscreen, that helps the customers find and buy products. READ MORE
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5. Introducing Paper Pallets to the IKEA Food Supply Chain - What is the Potential and Will the Temperature be Retained during Transportation?
University essay from Lunds universitet/Teknisk logistikAbstract : Title: Introducing Paper Pallets to the IKEA Food Supply Chain - What are the Potentials and Will the Temperature be Retained during Transport? Contribution: This thesis is produced with equal efforts from both authors, where each author has been involved in each and every step of the process. Problem description: Paper pallets with 50 mm feet have been used in IKEA Furniture for several years with both positive financial and environmental benefits. READ MORE