Essays about: "what is marketing information system"

Showing result 1 - 5 of 23 essays containing the words what is marketing information system.

1. 1. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

   University essay from Göteborgs universitet/Graduate School

   Author : Xiaoxi Hu; [2021-07-08]
   Keywords : VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

   Abstract : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. READ MORE

3. 2. The Interconnectedness of Relationships for a Propulsion and Maneuvering System : A case study with a supplier network perspective in the maritime industry

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Johan Grönberg; [2021]
   Keywords : management; business networks; industrial marketing; relationship marketing; value-drivers; connectedness;

   Abstract : The purpose of this case study is to understand how actors interact from a supplier perspective within the marine business, discuss what the findings are implying, and develop a marketing strategy for a propulsion and maneuvering system. Industrial marketing is an essential activity for companies to delivering and managing value to their stakeholders. READ MORE

4. 3. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Hanna Fahlberg; [2019]
   Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

   Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

5. 4. What is cool and who is in? : Finnish marketing communication practitioners on brandand clothing-related bullying among children, social responsibility and prevention activities

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Essi Oksanen; [2019]
   Keywords : branding; clothing; children; socialisation; bullying; social responsibility; marketing communications;

   Abstract : Background: In consumer culture, marketing communications is recognised as a communication system that shapes and provides resources for our understandings of the world. Arguably, those accounts channel and reproduce only dominant ideologies, which contributes to that understanding being narrow, by stigmatising those idiosyncrasies that exist beyond generally accepted norms of consumption. READ MORE

6. 5. Customer Behaviour Analysis of E-commerce : What information can we get from customers' reviews through big data analysis

   University essay from KTH/Entreprenörskap och Innovation

   Author : Kelvin Soen; Bo Yin; [2019]
   Keywords : Customer behaviour analysis; Online reviews; text analysis; cultures; genders; e-commerce;

   Abstract : Online transactions have been growing exponentially in the last decade, contributing to up to 11% of total retail sales. One of the parameters of success in online transactions are online reviews where customers have the chance to assign level of satisfaction regarding their purchase. READ MORE