Essays about: "what is mean by business communication"

Showing result 1 - 5 of 15 essays containing the words what is mean by business communication.

1. 1. How corporations’ transition from product branding to corporate branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Lilliehorn; Celina Burian; Johanna Schönberg; [2021]
   Keywords : Strategic Brand Management; Product Branding; Corporate Branding; Brand Transition; Business and Economics;

   Abstract : Purpose: This study explores and defines the transition from product branding to corporate branding by answering the following research questions: • Why are corporations transitioning from product branding to corporate branding? • How are corporations transitioning from product branding to corporate branding? • What does it mean for corporations to transition from product branding to corporate branding? Design/methodology/approach A qualitative research approach was suitable for this research since we studied a complex phenomenon. The primary data was collected through semi-structured interviews with the corporations Thule and Pantamera. READ MORE

3. 2. The role of female entrepreneurs in a changing society : Investigating a business field that has experienced rapid change during the past decades

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Liisa Punkari; Fanny Lange Edman; [2021]
   Keywords : female entrepreneurship; entrepreneurship; development; societal change;

   Abstract : Background: Female entrepreneurship has been through a big upswing during the past decades. More women are deciding to start their own business and engage in the business creation world, which is proven to be one of the most important and fast-growing aspects of entrepreneurship worldwide. READ MORE

4. 3. Supply Risk Management as a means of achieving World Class Commodity Management

   University essay from Lunds universitet/Teknisk logistik; Lunds universitet/Institutionen för teknisk ekonomi och logistik

   Author : Fred Westerberg; Truls Nörgaard Grytli; [2020]
   Keywords : Proactive Supply Risk Management; Risk Management; Supply Chain Management; Sourcing; Commodity Management; Single Case Study; Survey; Axis Communication AB; Technology and Engineering;

   Abstract : Background Axis Communications AB is a network surveillance company based in Lund, Sweden, that has experienced steady growth for several years. Axis has no own manufacturing and instead utilize contracted manufacturers around the world. READ MORE

5. 4. Integrated Reporting in swedish organizations : motives for implementation, benefits and challenges

   University essay from SLU/Dept. of Economics

   Author : Stina Laggren; Saga Larsson; [2019]
   Keywords : corporate reporting; integrated reporting; institutional theory; integrated thinking; legitimacy theory; swedish organizations; stakeholder theory; standards; sustainability reporting;

   Abstract : Sustainability reporting has increased over the years due to stakeholder demands. Traditional sustainability reports have an isolated approach to sustainability and disclose information regarding social and environmental issues separate from the financial report. READ MORE

6. 5. Apotekens roll och ansvar för en mer hållbar läkemedelsanvändning : ett CSR perspektiv

   University essay from SLU/Dept. of Economics

   Author : Jacob Angeldal; Arvid Rydell; Alexander Sommensjö; [2018]
   Keywords : CSR; apotek; hållbarhet; läkemedelsanvändning; mellanhand; miljö; pharmacies; sustainability; pharmaceuticals; intermediary actor; environment;

   Abstract : I Sverige råder det idag en läkemedelsanvändning som resulterar i en negativ miljöpåverkan. Den största negativa miljöpåverkan från läkemedel i Sverige uppstår vid kundernas användning av läkemedel. Corporate Social Responsibility (CSR) är ett koncept som beskriver företags samhällsansvar och bidrag till en hållbar utveckling. READ MORE