Essays about: "what is strategy context"

Showing result 6 - 10 of 301 essays containing the words what is strategy context.

  1. 6. Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thiago Costa; Alaa Eldin Helal; [2022]
    Keywords : Branding; Brand Management; Metaverse; Decentralization; Blockchain; Web 3.0; NFT; DAO; Decentralized Branding; Business and Economics;

    Abstract : Purpose: The purpose of this exploratory qualitative research is: First, to explore what brands understand by metaverse and how they perform branding in this new context. Second, to investigate how established constructivist approaches to branding are performed within the metaverse. READ MORE

  2. 7. What Green Marketing Strategy to Use Prior To a Greenwashing Scandal?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ana Desnica; Sara Hawat; [2022]
    Keywords : Green marketing; Humble green marketing; Bragging green marketing; Greenwashing scandal; Effects of green marketing;

    Abstract : Despite the increase in green advertising in the past decade, the way these green messages are communicated and their efficacy when it comes to mitigating damages in case of a greenwashing scandal, is still an area that has not been well-researched. Thus, this paper aims to contribute to closing this research gap by investigating the impact of two different green marketing communication styles on consumers' brand attitude and purchase intention in the context of a greenwashing scandal while also considering the moderating effects of environmental concern and customer skepticism towards green marketing. READ MORE

  3. 8. Impeding What It Aims to Improve? : A Critical Discourse Analysis of the Swedish National Strategy for Regional Development

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Viktor Lovén; [2022]
    Keywords : Regional development; Sustainable development; Socio-ecological crisis; Postdevelopment; Sustainability; Discourse analysis;

    Abstract : In a world of systemic environmental destruction and growing social inequality, it is important to explore how decision-making institutions communicate about development and how they attempt to achieve social and environmental sustainability. The institutions define the problems, suggest the strategies, make the policies and set the targets in order to address the present socio-ecological crisis. READ MORE

  4. 9. A Sustainable Strategy rather than a Sustainability Strategy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Frida Briggner; David Mirosavic; [2022]
    Keywords : CSO; Chief Sustainability Officer; Sustainability; Change Management; Sweden; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to expand the knowledge of how CSOs can increase their performance in the change toward sustainable businesses in the Swedish context. To investigate this, the study will focus on successful CSOs chosen by specific criterias in order to gather up-to-date insights from relevant CSOs operating in the leading sustainable country. READ MORE

  5. 10. When Work Disappears: Empirical Evidence from Sweden of Manufacturing Decline and its Effect on Marriage and Family Formation

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Mika Lindgren; Sara Östros; [2022]
    Keywords : Bartik instrument; labor market shocks; import competition; marriage; fertility;

    Abstract : This thesis examines if local labor demand shocks stemming from increasing manufacturing competition from China shifts the employment status among young adults during the years 1995 to 2018, using data on Swedish municipalities. In the context of labor market uncertainties and family formation decisions, we aim to test whether changes in economic stature affects marriage, fertility and children's living circumstances in Sweden. READ MORE