Essays about: "what is the Role of IT stores"

Showing result 1 - 5 of 28 essays containing the words what is the Role of IT stores.

  1. 1. Corporate Foresight and its Role in Driving Innovation - A case study of the Swedish grocery industry and how they use corporate foresight in order to improve their innovation strategies

    University essay from Göteborgs universitet/Graduate School

    Author : Marcus Andersson; Jonas Dahlqvist; [2023-07-19]
    Keywords : Corporate foresight; strategic foresight; long-range planning; innovation; innovation strategies; innovation management; strategic management;

    Abstract : The world is constantly changing with factors that we partly can control and some that are outside of our control. Living in these complex systems demands tackling but also embracing uncertainty. The focus should not be on controlling the outcomes by narrow forecasts. READ MORE

  3. 2. Live shopping as a tool to create an engaging customer experience

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Arvid Ekelöw; Vendela Lundberg; [2022]
    Keywords : Live shopping; Customer Experience; Value Creation; Value Co- Creation; Brand Owned Touchpoints; Direct Interaction;

    Abstract : The purpose of this study is to explore how firms create an engaging customer experience through live shopping. More specifically, by performing a case study this thesis will provide an example of how firms use live shopping to create interactions, as well as to provide value through firm offerings. READ MORE

  4. 3. Maximizing Recommendation System Accuracy In E-Commerce for Clothing And Accessories for Children

    University essay from KTH/Matematik (Avd.)

    Author : Niklas Renström; [2022]
    Keywords : Recommendation System; Session Based; E-Commerce; Clothes; Children s Fashion; Machine Learning; RNN; LSTM; GRU; STAMP; Rekommendationssystem; Sessionsbaserad; E-handel; Kläder; Barnmode; Maskininlärning; Återkopplande Neurala Nätverk;

    Abstract : The industry of electronic commerce (e-commerce) constitutes a great part of the yearly retail consumption in Sweden. Looking at recent years, it has been seen that a rapidly growing sector within the mentioned field is the clothing industry for clothes and accessories for children and newborns. READ MORE

  5. 4. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

  6. 5. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Elina Andersson; Nicolai Pitz; [2021]
    Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE