Essays about: "what is the importance of a consumer"

Showing result 11 - 15 of 170 essays containing the words what is the importance of a consumer.

1. 11. The Production and Characteristics of an Orange Fleshed Sweet Potato Yogurt

   University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

   Author : Ariam Kunfu; [2023]
   Keywords : Sweet potato; fermentation; Ghana; yogurt; L. bulgaricus; S. thermophilus; food technology and nutrition; Agriculture and Food Sciences;

   Abstract : Yogurt is an ancient food, used for a better preservation of milk. Milk gets fermented by Streptococcus thermophilicus and Lactobacillus bulgaricus (lactic acid bacteria, LAB) which converts the lactose present in the milk to lactic acid. These probiotics support the microbial population balance of the gastrointestinal tract. READ MORE

3. 12. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Hannah Höijer; Julia Nordin Kehlmeier; [2023]
   Keywords : awareness; consideration; conversion; viral marketing; co-creation; UGC; TikTok; social media; strategic communication; Social Sciences;

   Abstract : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. READ MORE

4. 13. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
   Keywords : Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

   Abstract : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. READ MORE

5. 14. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing

   University essay from Göteborgs universitet/Graduate School

   Author : Niklas Löfgren; Axel Wieslander; [2022-08-04]
   Keywords : Green Marketing; Brand Co-creation; Green Brand Equity; Brand Credibility; Greenwashing; Transparency;

   Abstract : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. READ MORE

6. 15. Consumer Welfare and the European Commission

   University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Author : Nicolas Pershaf; [2022]
   Keywords : Consumer welfare; European Commission; Sustainability; Digital Markets; Law and Political Science;

   Abstract : This essay aims to answer several questions: how is consumer welfare defined in economics and by the Commission, how has the role of the concept evolved throughout the history of the Commission’s competition policy, and how do the modern problems of digital markets and sustainability affect the role of consumer welfare? It can first be stated that there exists a clear definition and a way to measure consumer welfare in economic theory. In short, it is the difference between what consumers would have been willing to pay for a good and what they actually had to pay. READ MORE