Essays about: "what is the importance of a consumer"

Showing result 16 - 20 of 170 essays containing the words what is the importance of a consumer.

  1. 16. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
    Keywords : Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

    Abstract : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. READ MORE

  3. 17. "Where should I go next?"

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Anna Maria Messerschmidt; Fanni Antal; [2022]
    Keywords : digital nomads; consumer behavior theory; consumption value theory; destination choice; qualitative; tourism; Social Sciences;

    Abstract : Digital nomadism has been around for more than two decades. Due to the recent COVID-19 pandemic, there has been a shift from traditional office work to remote work, which made the digital nomad lifestyle more accessible for a larger group of individuals. READ MORE

  4. 18. Identification and implementation of sustainability indicators in e-commerce for electronic goods: a Swedish case study

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Jasmin Ella Masic; [2022]
    Keywords : Electronic goods; E-commerce; Sustainability; Indicators; Consumer Behaviour; Social sustainability; Environmental sustainability; Sustainable development; circularity;

    Abstract : When looking at shopping online there is a large amount of waste and mass consumption associated with it, therefore the topic of sustainability within e-commerce is a rising. There is research within shopping more sustainably for fashion and beauty, however there is a gap in the market when looking at the electronic goods sector. READ MORE

  5. 19. Protecting the Red Sole - A Comparative Study between EU and US Trademark Protection of Colours and Shapes in the Fashion Industry

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Natalin Yousef; [2022]
    Keywords : Intellectual Property Law; Fashion Law; Trademarks; United States; European Union; Christian Louboutin; Shape; Pattern Marks; Shape Marks; Law and Political Science;

    Abstract : This thesis does describe and analyse the extent of protection of the Christian Louboutin trademark. The registration of trademarks is crucial for the fashion industry, in order to ensure the legacy of the brand and to gain economic value on the investments made. READ MORE

  6. 20. Business Model in a foreign country : A case study on Multi-business models and strategy development in different markets - based on a collaboration with Würth AB. 

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Ajla Besic; Hira Hafeez; [2022]
    Keywords : Business Administration;

    Abstract : Background: While discussing the importance of the right Business Models for a company and searching for the relevant information within the field, we usually get to read about the challenges that appear with identifying the right Business Model especially if it is a case of Multi-Business-Modeling - there are still challenges and uncertainties in why some business models and strategies work in some cases and in other cases they do not. What is usually pointed out are the differences that appear, usually focused on leadership and not enough developed business models. READ MORE