Essays about: "what is the importance of a consumer"

Showing result 21 - 25 of 170 essays containing the words what is the importance of a consumer.

  1. 21. Unmanned Convenience Stores: The Future of Retail or Just Glorified Vending Machines? : Empirical Evidence of Consumer Resistance in Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Mirjam Lundin; Victor Paridon; [2022]
    Keywords : Consumer resistance; Innovation barriers; Retail industry; Unmanned convenience stores.;

    Abstract : A new business model of unmanned convenience stores has been introduced to the retail industry in recent years. An unmanned convenience store is a store format where customers can carry out their errands without involvement of service personnel due to fully automated payment solutions. READ MORE

  3. 22. Key Factors Considered When Purchasing a VR Hobby Skill Training Simulator : A Consumer Perspective

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Ada Lindmark; Kajsa Nilsson Kinberg; [2022]
    Keywords : virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior; virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior;

    Abstract : In recent years, VR and VR devices have become more popular due to advances intechnology and lower costs, making the technology more accessible to the general public. One application within VR that is expected to grow is VR hobby skill training simulators (VR HSTS), which are now accessible not only for education and companies but also to consumers. READ MORE

  4. 23. Sustainability-Linked Bonds: An investigation of premiums associated with sustainability-linked bonds

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Ramirez; Emil Damirov; Linda Ruiyi Huang; [2022]
    Keywords : Sustainability-linked bonds; Green bonds; Sustainability bonds; Sustainability premium; ESG; Business and Economics;

    Abstract : Sustainable finance has become of great importance over the past years, especially due to global climate development, resulting in increased awareness among public and private sectors, and hence, more conscientious investors. In a market familiar with green bonds, Sustainability-Linked Bonds (SLBs) emerged as a new financial instrument posing a lesser greenwashing risk and, therefore, greater potential to make a material impact. READ MORE

  5. 24. Knowing Your Top Management Team - A Sustainability Success Factor?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Julia Lindblad; Miranda Ölund; [2022]
    Keywords : Top Management Teams; Demographic Characteristics; Relationships; Sustainability Performance; Upper Echelon Theory;

    Abstract : Today, there is increasing pressure on companies to conduct sustainable business if they want to survive long-term. To understand why certain companies report higher levels of sustainability performance than others, it is of interest to explore the potential role that the composition of top management teams (TMTs) plays in this matter. READ MORE

  6. 25. Message strategies in content marketing - How companies drive consumer engagement on social media

    University essay from

    Author : Louise Forsby; Helena Märlegård; [2022]
    Keywords : Content Marketing; Social Media; Consumer Behavior; Consumer Engagement; Message Strategies;

    Abstract : The world is now digitized with an increased use of different social media platforms and infinite new ways for marketers to engage consumers. With the increased use of online marketing and the tough competition in an online environment, a challenge for companies is to differentiate their brand and stand out. READ MORE