Essays about: "what is trade-off theory"
Showing result 1 - 5 of 28 essays containing the words what is trade-off theory.
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1. High Interest in Sustainability
University essay from Umeå universitet/FöretagsekonomiAbstract : Sustainability is a subject that seems to continuously gain popularity and importance in society.Hence, many aspects of the business world also revolve around the matter. One view onsustainability is that the current generation should act in a manner that allows the next generationto have similar foundations to prosper. READ MORE
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2. Investor Influence on Startups' Sustainability Orientation: Exploring Causation and Effectuation Approaches
University essay from Umeå universitet/FöretagsekonomiAbstract : This study investigates the influence of investors on the sustainability orientation of startups and the use of causation and effectuation approaches. The aim of the study is to gain a comprehensive understanding of how and why investors influence startups in their sustainability orientation, and what impact this has on the use of causation and effectuation decision-making logics. READ MORE
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3. Programmatic Advertising : Effective marketing strategy or invasion of privacy - A study of consumer attitudes towards Programmatic Advertising
University essay from Södertörns högskola/FöretagsekonomiAbstract : Digital marketing is constantly adapting and evolving in line with technological advances. One of these advances is the digitalization, which has given rise to Programmatic Advertising (PA). In order to practice PA, the companies need to collect data about consumers' preferences and personal interests. READ MORE
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4. Capital Structure Determinants A case study of the European Automotive Industry
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The thesis examines what variables explain firms’ choice of capital structure. The report centers around the automotive industry where Europe’s largest automotive manufacturers are the framework for the report. Firms included in the thesis are BMW, Daimler, PSA and Volkswagen. READ MORE
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5. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study
University essay from Umeå universitet/FöretagsekonomiAbstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE