Essays about: "what makes a marketing campaign a viral success"
Found 3 essays containing the words what makes a marketing campaign a viral success.
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1. Going Viral - The Role of Brand-Incongruent Communication, Sender and Brand Connection in the spreading of communication on Social Media
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Social media is increasingly used for marketing activities and marketers are counting on consumers to spread their communication online. However, research in terms of what makes a campaign a viral success is limited. READ MORE
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2. What makes a marketing campaing a viral success? : A descriptive model exploring the mechanisms of viral marketing
University essay from Institutionen för informatikAbstract : What makes some marketing campaigns so immensely big and well known when they are marketed through social media or with a viral approach? How can a company reach out to customers through viral marketing and how can they make use of today’s social media to achieve it? In this article we will try to understand and further explore what a campaign have to accomplish in order to achieve a viral spread, using a descriptive model which uses a number of factors and terms necessary in order to properly analyze viral marketing campaigns. This model as it stands today is at its first steps towards being a tool for producers to incorporate in their analytic research and design process when creating viral campaigns. READ MORE
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3. Viral Marketing : How does the individual view a viral marketing message and what makes him or her pass it along?
University essay from Institutionen för ekonomiAbstract : Viral marketing is a form of marketing that is based on individuals sharing of a message within their social network. When viral marketing works, it’s cheap and efficient and there are several examples of successful viral marketing campaigns that has given products or companies great success. READ MORE
