Essays about: "what product must use in marketing research"

Showing result 1 - 5 of 10 essays containing the words what product must use in marketing research.

1. 1. Polymerization of isatin towards polymers for anion exchange membranes and gas separation applications

   University essay from Lunds universitet/Kemiska institutionen

   Author : Simone Facchini; [2022]
   Keywords : organic chemistry; membranes; isatin; polymers; Chemistry;

   Abstract : In a world where the problem of energy resources, pollution and all aspects related to these issues becomes more and more dominant, a greater commitment is needed in the search for solutions. The goal of this project is to make a contribution to the research and development of new materials to reduce the environmental impact in some fields. READ MORE

3. 2. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Christoffer Nilsson; Belinda Hsu; [2022]
   Keywords : Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

   Abstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE

4. 3. The Millennial Customer Experience in Traditional Retail Environments: A Swedish Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lukas Borsboom; Nicholas Lawson; [2018]
   Keywords : Customer experience; in-store customer experience retail; marketing; millennials; cognitive; affective; social; physical; store environment; service interface; atmospherics; assortment; channels; past experiences; Business and Economics;

   Abstract : Purpose: The purpose of this study is to explore the in-store customer experience from a millennial consumers’ perspective. Specifically, the authors of this thesis intend to carry-out a comprehensive study that addresses how these customer experiences are manifested within the different retail stores in Sweden. READ MORE

5. 4. RFID's Perceived Influence on the Marketing Mix in the Logistics Industry : An exploratory study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Hansson; Frida Andersson; Sophie Dyvelås; [2015]
   Keywords : RFID; Marketing; Marketing Mix; Logistics;

   Abstract : The logistics industry is known to be one of the main players for integrating Radio Frequency Identification (RFID) into their supply chain. By reflecting radio waves, RFID allows any item to become an intelligent part of an organization’s information infrastructure. READ MORE

6. 5. The consumer decision : The consumer decision and its loyalty during a box subscription based e-commerce

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Tiffany RUSSO; Pauline LENTILLON; [2015]
   Keywords : consumer decision making; brand loyalty; sensory marketing; customer satisfaction; online purchase;

   Abstract : The market of subscription box is booming in recent years in France and is becoming a new mode of distribution but also a new way of selling products. For non-disclosure of the content of the box, the brands must cause the purchase of consumer without the use of sensory marketing. READ MORE