Essays about: "what strategy is IKEA"

Showing result 1 - 5 of 26 essays containing the words what strategy is IKEA.

  1. 1. Introducing Paper Pallets to the IKEA Food Supply Chain - What is the Potential and Will the Temperature be Retained during Transportation?

    University essay from Lunds universitet/Teknisk logistik

    Author : Ellen Bengtsson; Pernilla Johansson; [2022]
    Keywords : Paper pallets; temperature-controlled transport; food supply chain; Technology and Engineering;

    Abstract : Title: Introducing Paper Pallets to the IKEA Food Supply Chain - What are the Potentials and Will the Temperature be Retained during Transport? Contribution: This thesis is produced with equal efforts from both authors, where each author has been involved in each and every step of the process. Problem description: Paper pallets with 50 mm feet have been used in IKEA Furniture for several years with both positive financial and environmental benefits. READ MORE

  3. 2. Influencing consumer behavioural intentions: Reducing household water consumption

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Daria Granina; [2022]
    Keywords : Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

    Abstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE

  4. 3. Automation of Stores - A case study about using unmanned vehicles at IKEA

    University essay from Göteborgs universitet/Graduate School

    Author : Ida Gustafsson; Björn Olmarker; [2021-07-08]
    Keywords : Automated Guided Vehicles; Autonomous Mobile Robots; Digitalization; Industry 4.0; Unmanned Vehicles;

    Abstract : Background and Problem Discussion: Industry 4.0 changes business climates and the value creation for companies, rendering some processes obsolete when new requirements are being placed on operational efficiency and flexibility. The transformation towards using Industry 4. READ MORE

  5. 4. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

  6. 5. Market Communication Strategy : A case study of IKEA

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Martina Alice Spinoglio; [2020]
    Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

    Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE