Essays about: "which factors affect consumer behaviour"

Showing result 1 - 5 of 32 essays containing the words which factors affect consumer behaviour.

  1. 1. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

    University essay from

    Author : Clara Dahlgren; Leon Enshagen; [2023]
    Keywords : TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

    Abstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE

  3. 2. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.

    University essay from Jönköping University

    Author : Moa Meyner; Moa Olofsson; Filippa Fager; [2023]
    Keywords : Fast Fashion; Greenwashing; Sustainability; Consumer Behaviour; Purchase decision; Sweden;

    Abstract : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. READ MORE

  4. 3. The role of online consumer reviews regarding restaurant visit in-tention - An analysis of different review related factors

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Rottmann; [2022-08-04]
    Keywords : online consumer reviews; restaurant industry; attitude towards behaviour; intention towards behaviour; Theory of Planned Behaviour; review valence; review volume; review variance; review timeliness;

    Abstract : As previous literature suggests, a large share of individuals uses online consumer reviews in their decision-making process. This has sparked the rise of several rating platforms where con-sumers can access information about restaurants in which they plan to dine in. READ MORE

  5. 4. Consumer intentions towards AI in the healthcare industry

    University essay from Göteborgs universitet/Graduate School

    Author : Holly-Laura Myllyoja; Felicia Rådberg; Hanna Östmann Hanngren; [2022-08-04]
    Keywords : Artificial Intelligence AI ; consumer behaviour; intentions; attitude; trust; perceived usefulness; anthropomorphism; privacy concerns; data transparency;

    Abstract : Two major challenges for the healthcare industry are to reduce misdiagnosis of patients and to become more efficient in everyday practice. The lack of efficiency became extremely apparent by the pressure on healthcare workers caused by the COVID-19 pandemic. This could be assisted with new technologies. READ MORE

  6. 5. Impulsive Buying Behaviour on BNPL Services

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ahmed El Sayed; Huaiyuan Wu; Cheuk Man Fung; [2022]
    Keywords : Consumer credit; BNPL; consumer behaviour; generation Z; impulsive buying; Business and Economics;

    Abstract : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. READ MORE