Essays about: "why companies internationalize"
Showing result 1 - 5 of 15 essays containing the words why companies internationalize.
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1. The Art of Abandoning Ship
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study seeks to understand why and how Swedish MNE:s in the banking and telecommunication sectors decide to de-internationalize from foreign markets. Specifically, this question is addressed by examination of the driving motives behind the decisions, and the relevance of escalation theory to the decision making process. READ MORE
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2. The Swedish path to retail expansion : a multiple case study of swedish retailers
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to study Swedish retailers in order to find out which factors are the most crucial and influencing when it comes to international market selection. We as authors could find studies about international market selection, but not a single one regarding why Swedish MNEs choose to enter certain markets. READ MORE
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3. The unicorn factory : Examining Stockholm tech-startups and their pursuit of internationalization
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The idea behind this thesis was born from the success of the so-called unicorn companies originating from Stockholm. Unicorn companies are highly successful tech-startups which reached an evaluation of 1 billion USD while remaining private companies. READ MORE
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4. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE
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5. Why are Swedish cleantech firms failing to internationalize? : A qualitative study investigating the barriers, drivers and internationalization decisions of private Swedish cleantech firms.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to investigate what barriers and drivers influences the internationalization of private Swedish cleantech firms. The model of a multiple case study was chosen together with a qualitative method and an abductive approach. READ MORE
