Essays about: "why conduct market research"

Showing result 1 - 5 of 18 essays containing the words why conduct market research.

  1. 1. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

  2. 2. Augmented Exploration : Travelling through unknown realities

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Maximilian Herr; [2019]
    Keywords : Mobile; AR; History; Design; Interaction; Portal;

    Abstract : This is a project exploring a possible future of embedded mobile augmented reality services in people's daily routine. The project was conduct- ed at Umeå Institute of Design as a MFA Thesis in Interaction Design. READ MORE

  3. 3. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Bylock; Tove Lidberg; [2018]
    Keywords : Internationalization; international marketing; social media; influencer; ;

    Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE

  4. 4. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Mariama Manneh; [2017]
    Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

    Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE

  5. 5. Risky Business : A qualitative study of how Swedish apparel companies manage supplier risks in China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofia Wilke; Elin Åkerlind; [2017]
    Keywords : Supply Chain Risk Management; Supplier Risks; Global Supply Chains; Swedish Apparel Companies; China.;

    Abstract : The purpose of this thesis is to provide companies with an understanding of how Swedish apparel companies manage supplier risks connected to production activities located in China. In order to conduct this study, previous literature regarding supply chain risk management has been analysed in relation to the empirical data collected during this study. READ MORE