Essays about: "why enter new markets"

Showing result 1 - 5 of 17 essays containing the words why enter new markets.

  1. 1. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gregor Lamprecht; Timo Huber; [2022]
    Keywords : Transport as a Service; Internationalisation; Market Entry; International Expansion; Expansion Framework; Transport Industry; Road Freight Industry; Growth Strategy; Servitization; Transport as a Service; Internationalisering; Marknadsinträde; Internationell expansion; Expansionsram; Transportbranschen; Vägfraktbranschen; Tillväxtstrategi; Servitization;

    Abstract : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. READ MORE

  2. 2. Frequency regulation in the Nordic synchronous system : The possibility for solar parks to provide ancillary services

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : LOVISA RENDERT; PETER CVITANOVIC; [2021]
    Keywords : ;

    Abstract : The Paris Agreement stipulates that the participating countries and areas agree to work toward limiting the global average temperature increase “to well below 2°C above pre-industrial levels and pursuing efforts to limit the temperature increase to 1.5°C above pre-industrial levels” (The United Nations, 2015). READ MORE

  3. 3. The Swedish path to retail expansion : a multiple case study of swedish retailers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bianca Bernhardsson; Max Klamkin; Albin Lindsjö; [2019]
    Keywords : International market selection; Internationalization; Globalization; Corruption; Risk; Entry Modes;

    Abstract : The purpose of this thesis is to study Swedish retailers in order to find out which factors are the most crucial and influencing when it comes to international market selection. We as authors could find studies about international market selection, but not a single one regarding why Swedish MNEs choose to enter certain markets. READ MORE

  4. 4. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Bylock; Tove Lidberg; [2018]
    Keywords : Internationalization; international marketing; social media; influencer; ;

    Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE

  5. 5. Stock Markets or Saving Accounts? The Effects of Liabilities on Households' Risk Appetite

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Aleksandra Sarmes; [2015]
    Keywords : Euro-countries; Liabilities; Risk; Households; Business and Economics;

    Abstract : Several researchers have asked themselves the question of why households do not diversify enough as according to theory, and why some households do not even enter the stock markets. This study looks further into this puzzle through a new angle where the focus is on house- holds’ risk appetite – their investment in stocks compared to funds stored in saving accounts. READ MORE