Essays about: "why enter new markets"

Showing result 6 - 10 of 17 essays containing the words why enter new markets.

  1. 6. The Rationale Behind Cross-border Mergers & Acquisitions

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Anna Olsson Fladby; Andrea Urban; [2014-08-12]
    Keywords : ;

    Abstract : Our paper aims to explore the rationale behind using cross-border mergers and acquisitions (M&As) as an entry mode to foreign markets. The result of our research showed that there is a gap between theories behind M&As as a market entry mode, and why company executives choose M&As. READ MORE

  3. 7. Kundportföljen i praktiken : en fallstudie av Orsa Lamellträ AB

    University essay from SLU/Dept. of Forest Products

    Author : Jon Snögren; [2013]
    Keywords : Kundrelationer; Kundportfölj; Kundvärde; Customer relations; Customer portfolio; Customer value; Customer Portfolio Management; Customer Perception of Value; Customer perceived value ;

    Abstract : Orsa Lamellträ har under 2011 och 2012 märkt en minskad försäljning på sin limfog. Bland annat är det stark konkurrens från Östeuropa och en stark kronkurs som ses som orsak till den nedsatta efterfrågan. READ MORE

  4. 8. Understanding the internationalization process of Swedish SMEs operating in international healthcare markets

    University essay from Företagsekonomiska institutionen

    Author : Alexander Holland-Burman; Richard Widerståhl; Lisa Axelberg; [2013]
    Keywords : internationalization; SME; healthcare; network relationships; key opinion leaders; legitimacy;

    Abstract : The widespread and rapid internationalization of small to medium-sized enterprises (SMEs) in the healthcare sector is outpacing our efforts to understand the motives behind this phenomenon and the processes that propel it. This paper investigates the internationalization processes of Swedish SMEs that operate in the international healthcare markets. READ MORE

  5. 9. Market entry strategy : Four case studies of Swedish IT-businesses entering in Norway

    University essay from IHH, Företagsekonomi

    Author : Pernilla Karlsson; Edip Sarac; Zaid Mohsen; [2012]
    Keywords : Market entry strategy; Choice of form of establishment; Freedom of establishment; Internationalization;

    Abstract : The trade today consist of global trade. Businesses are exercising cross-border activities and businesses tend to establish themselves in foreign markets. Many choices and factors affect a business choice of country to enter, and its choice of form of establishment in the new market. READ MORE

  6. 10. A veiled effect of Globalization : when Chinese companies seek to enter the European market

    University essay from Ämnesavdelningen för industriell ekonomi

    Author : David Gay-Perret; Jiaman Tang; [2010]
    Keywords : China; Globalization; European markets; Europe;

    Abstract : The report is about globalization, when Chinese companies come to Europe. The aims are to sum up this phenomenon by answering three key questions thanks to the literature (why coming to Europe, how, what challenges may be encountered on the way), and then to update the challenges we found to make them more actual. READ MORE