Essays about: "why is marketing important for a company"

Showing result 1 - 5 of 33 essays containing the words why is marketing important for a company.

  1. 1. How do ethics in influencer marketing impact consumer behavior?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Killian Oursel; Maxia Befene Mbembo; [2021]
    Keywords : Ethical Marketing; Influential Marketing; Drop Shipping; Consumer Behaviour;

    Abstract : Influencer marketing has an unethical side that was important for us to talk about. Thisstudy’s objective was to understand how impactful it was regarding the consumer and how itcould be really bad for a company to use this type of marketing in an unethical way. READ MORE

  3. 2. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Michelle Larsson; Karin Jakobsson; [2019]
    Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

    Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

  4. 3. User Experience and Its Importance in Banking Software: A Study of User Experience During Development

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Majlinda Haziri; [2019]
    Keywords : User Experience UX ; Front-End Framework; Model- View-Controller MVC ; Web Client; User Interface UI ; Technology and Engineering;

    Abstract : This study was conducted to provide an explanation as to why user experience is important when designing software, specifically for a banking company undergoing a complete redesign of their banking client. Neglecting the user experience design in the development of any application or webpage can lead to user frustration and abandonment. READ MORE

  5. 4. Reinventing Traditional Shopping

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Erika Wamsler; Linnea Jonsson; [2018]
    Keywords : Retailing; Digitalization; Smart stores; Advanced technology; Brick and mortar; Experience marketing;

    Abstract : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. READ MORE

  6. 5. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE