Essays about: "why relationship marketing is important"

Showing result 11 - 15 of 17 essays containing the words why relationship marketing is important.

  1. 11. Customer Loyalty - A case study of Swedbank and Länsförsäkringar Bank

    University essay from IHH, Företagsekonomi

    Author : Adisa Sahinovic; Rita Marogy; Amela Buljubasic; [2012]
    Keywords : bank; customer loyalty; Swedbank; Länsförsäkringar; niche; commercial; CRM; customer relationships;

    Abstract : Background: The banking industry is a classic service industry where companiesand customers meet and where their interactions take placedaily. There are many reasons why an unsatisfied customer canchange company to a competitor and the customers that are loyalchoose to stay for certain reasons. READ MORE

  3. 12. Volvo Trucks' Customer Value Proposition

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Ekaterina Storubleva; Gregor Milosch; Christian Neumann; [2009]
    Keywords : Volvo Truck Corporation; truck industry; customer value; value drivers; retail strategy; communication; relationship marketing;

    Abstract : Title: Volvo Trucks' Customer Value Proposition Authors: Ekaterina Storubleva, Gregor Milosch, Christian Neumann Tutor: Erik Hunter Date: May 2009 Keywords: Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing Purpose: The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to examine possible ways of enhancing it using Volvo's retailing strategy as a tool. Background: The concept of customer value gains more and more importance in modern companies. READ MORE

  4. 13. The Internet use by the Luxury industry. : An interactive tool for a very demanding sector

    University essay from Handelshögskolan vid Umeå universitet

    Author : Charlotte Larbanet; Benjamin Ligier; [2009]
    Keywords : Internet Luxury;

    Abstract : Luxury is a particular sector that is difficult to define. However it can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. READ MORE

  5. 14. Perfect creation for a win-win situation : Four case studies of corprate events

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Kristin Svenhed; Anna Gustafsson; [2008]
    Keywords : Event marketing; motivation; marketing communication; relationship marketing;

    Abstract : It is becoming increasingly difficult, although very important, for companies to reach out to its customers and differentiate themselves in the market place. The main reason is that the competition is extremely intensified and customers can quite easily switch between suppliers. READ MORE

  6. 15. Orsaker till bolagiseringar inom lantmannasektorn : fallen IAWS, Raisio, Saskatchewan Wheat Pool, BayWa och CHS

    University essay from SLU/Dept. of Economics

    Author : Camilla Bergschöld; [2008]
    Keywords : bolagisering; lantmannasektorn; AIWA; Raisio; Saskatchewan Wheat Pool; BayWa; CHS;

    Abstract : Under de senaste decennierna har många traditionella kooperativa föreningar runt om i världen genomgått stora förändringar. Vissa har ändrat sina organisationsstrukturer, vilket innebär att de har kvar delar av den kooperativa modellen, men introducerat individuellt ägande för medlemmarna. READ MORE