Essays about: "wit and humor in advertising"

Found 1 essay containing the words wit and humor in advertising.

  1. 1. Puns in Japanese advertisements

    University essay from Lunds universitet/Japanska

    Author : Johan Gustafsson; [2010]
    Keywords : SSTH; GTVH; Semantic Script Theory of Humor; Script theory; General Theory of Verbal Humor; commercials; humor; joke; wit and humor in advertising; humor i reklamen; Languages and Literatures;

    Abstract : Everyone knows that English is big on puns. However, most speakers of Japanese know that this is very much true for this language as well. READ MORE