Essays about: "woke advertising"
Found 1 essay containing the words woke advertising.
University essay from Malmö universitet/Kultur och samhälle
Abstract : It seems as of late the most acclaimed advertising campaigns have found a formula to commodify the politically correct through what has come to be described as “woke advertising”. This winning strategy has won public appeal for connecting with an ever-evolving audience that is young, diverse and liberal. READ MORE