Essays about: "woman and advertising"

Showing result 1 - 5 of 6 essays containing the words woman and advertising.

  1. 1. The discrimination against transgender in the rental housing market in Sweden : An experimental study performed on the Internet

    University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Sofia Fritzson; [2021]
    Keywords : Discrimination; field experiment; transgender people; housing market; correspondence study;

    Abstract : This paper investigated the discrimination against transgender people in the Swedish rental housing market, and is one of the first correspondence studies to examine this question at hand. A total of 800 applications were sent to various landlords advertising rental vacancies on Blocket.se. READ MORE

  3. 2. An economic room of one's own : A study of commercial femininity in Swedish beauty advertising 1930–1950

    University essay from Uppsala universitet/Ekonomisk-historiska institutionen

    Author : Katarina Hedman; [2021]
    Keywords : consumption; gender; modernity; advertising;

    Abstract : Based in the rapidly changing economic and cultural rooms of 1930s and 1940s Sweden, this study consults beauty advertising to find how advertiser’s endeavours to reconcile industrial mass consumption with individuality looked in the weekly press and how depictions of femininity changed throughout the interwar period and into the early-post war era. Advertisements found in woman’s weekly magazine Husmodern were studied through a methodology combining theories on narrative and performance, finding that individuality in advertising 1930–1950 was largely achieved in the latter part of the period through an increasingly personal style of advertising, using tropes of friendship and community to inspire consumption in contrast to the anonymity of the earlier period. READ MORE

  4. 3. The Representation of Modern Women in Yuefenpai in 1920s and 1930s Shanghai: A comparison between the calendar posters of Zheng Mantuo and Hang Zhiying

    University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

    Author : Yiding Zeng; [2010]
    Keywords : yuefenpai; calendar poster; modern woman; Shanghai; androgyny; femininity; traditional values; commercialism; culture movement; political movement; Arts and Architecture;

    Abstract : Yuefenpai is a type of calendar poster that was prevalent in Shanghai during the early 20th century and the pre-Communist era. These posters were influenced by Western advertisements and were successful in advertising and giving recognition to the artists. READ MORE

  5. 4. Use of English in advertising and journalistic discourse of the Expanding circle: data from Bulgarian magazines

    University essay from Engelska institutionen

    Author : Maya Bogdanova; [2010]
    Keywords : advertising discourse; journalistic discourse; Bulgaria; English; symbolic value;

    Abstract : The combination of the socio-political changes following 1989 and the current status ofEnglish as the language of international communication promoted dynamic transformations ofthe attitude and usages of English in Bulgaria. The purpose of this study is to investigate theforms, functions and symbolic value of English in the Bulgarian advertising and journalisticdiscourse. READ MORE

  6. 5. Self-concept of women in advertising across cultures (Russia and Sweden)

    University essay from Institutionen för humaniora och samhällsvetenskap

    Author : Marina Sotnikova; [2010]
    Keywords : advertising; woman; beauty; visual image; self-concept; cultures; Russia; Sweden;

    Abstract : Self-concept is a very complex structure that includes feelings and beliefs, which people have about them in relations to other people and objects. Many marketers and researchers found that expression of self has a great influence on customer’s buying behavior and defines her attitudes towards products and services that correspond to her self-concept. READ MORE