Essays about: "women are better manager"

Found 5 essays containing the words women are better manager.

1. 1. Addressing financial gender (in)equality with advertisements - A no or a go? : A qualitative study on how the commercial bank DNB's use of femvertising influences female consumers and their image of the brand

   University essay from Umeå universitet/Företagsekonomi

   Author : Elvira Nordin; Elin Nygren; [2022]
   Keywords : Femvertising; Femwashing; Advertising; Financial Gender Equality; Brand Image; Brand Activism; CSR;

   Abstract : Whilst gender equality has moved forward in recent years in Scandinavian countries like Norway and Sweden, there are still significant financial gaps between the genders. According to several scholars, women tend to invest less than men, which leads to consequences such as women having less financial capital wealth and lower pensions. READ MORE

3. 2. A male perspective on female leaders : Multiple case study from four male dominated organizations

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Barbara Pieta; Anjess Dijksma; [2013]
   Keywords : female leadership; leadership styles; gender differences; stereotypes; male dominated industries; prejudice; gender inequality; Glass Ceiling; gender diversity; European organizations;

   Abstract : Although women are increasingly entering managerial positions, still they remain un-derrepresented in decision-making positions. Within the literature it has been argued that women still face barriers while ascending the leadership ladder. The Glass Ceiling Turned Labyrinth is introduced and elaborated on. READ MORE

4. 3. Beer is yellow, neither blue nor pink

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Marcela Oderich Linke; Johanna Aronsson; [2013]
   Keywords : Gender segmentation; segmentation strategy; core values; cultural shifts; beer industry.; Business and Economics;

   Abstract : Purpose: The purpose of this study was to investigate how theories regarding core values and cultural shifts could contribute to the segmentation research field. The aim of this study was further to investigate how to attract an additional segment without loosing the original target audience. READ MORE

5. 4. How to find a great international leader : The case of Swedish Managers working in Singapore

   University essay from Avdelningen för ekonomi

   Author : Charlotte Tham; [2011]
   Keywords : International Leaders; Cross-Cultural Differences; Personal Skills; Recruitment Procedure and Swedish Leaders in Singapore;

   Abstract : Title: How to find a great international leader – The case of Swedish Managers working in Singapore Level: Second Cycle: 15 Credit: Master Thesis in Business Administration Author: Charlotte Tham Supervisor: Maria Malama  Examiner: Akmal Hyder Date: June 2011 Aim: I’m interested in finding a way to make successful international recruitments. To do so I have worked with three research questions: What distinguish an international leader from a domestic leader? How do you recruit a successful international leader? Which personal qualities make an international leader successful?  Method: I have used a personal test (Hogan Personality Inventory) to find which personal qualities the manager has. READ MORE

6. 5. Management for community-based development and gender equality : - a study of the organisation in co-operatives in El Salvador

   University essay from Företagsekonomiska institutionen

   Author : Anna Glod; [2005]
   Keywords : ;

   Abstract : This thesis is a result of a field study conducted in El Salvador. Its background lies in previous research pointing on co-operative’s potential to lift whole groups of people out of poverty. Gender equality has been included because of the issues’ importance for economic and social sustainable development and increased growth. READ MORE