Essays about: "women shopping behavior"
Showing result 1 - 5 of 13 essays containing the words women shopping behavior.
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1. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE
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2. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. READ MORE
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3. Is store death upon us? : Investigating the importance of sensory marketing in the swedish fashion retail industry among women
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail industry among women. The concept of “store death” has become an increasingly talked about topic in Sweden and is something that affects both consumers, entrepreneurs and business owners alike. READ MORE
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4. Rent More, Buy Less: A Quantitative Study on Men's View on Renting Clothes Online
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The present overconsumption of fashion leaves a massive ecological footprint on the planet. An emerging business model in collaborative consumption addressing this problem is online clothing rentals, which allow consumers to rent everyday clothes instead of buying them. READ MORE
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5. Examining the Applicability of the Consumer Style Inventory in a Swedish Context : A Qualitative Exploration of Male Generation Y Students on Fashion Wear
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Introduction: Several frameworks have been developed in order to understand cross-cultural consumer behavior and consumer decision-making processes. The most prominent and widely used framework within the field was developed by Sproles and Kendall in 1986. READ MORE