Essays about: "word-of-mouth persuasiveness"
Found 1 essay containing the words word-of-mouth persuasiveness.
-
1. TRADITIONAL VERSUS ELECTRONIC WORD-OF-MOUTH A STUDY OF WOM COMMUNICATION AND ITS INFLUENCE ON YOUNG CONSUMERS WITHIN THE AUTOMOBILE INDUSTRY
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
Result pages:
1