Essays about: "word-of-mouth persuasiveness"

Found 1 essay containing the words word-of-mouth persuasiveness.

  1. 1. TRADITIONAL VERSUS ELECTRONIC WORD-OF-MOUTH A STUDY OF WOM COMMUNICATION AND ITS INFLUENCE ON YOUNG CONSUMERS WITHIN THE AUTOMOBILE INDUSTRY

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Judyta Pokrywka; Anja Gfrerer; [2012]
    Keywords : Traditional word-of-mouth; electronic word-of-mouth; automobile industry; word-of-mouth persuasiveness; high-involvement decision-making; Business and Economics;

    Abstract : .... READ MORE