Essays about: "word-ofmouth"

Found 3 essays containing the word word-ofmouth.

  1. 1. Enviropreneurial Marketings relation till svenska SM–företags hållbarhetsaktiviteter : resultatet av en kvalitativ fallstudie på tre internetbaserade företag

    University essay from SLU/Dept. of Economics

    Author : Ludvig Hindström; Ludvig Klasman; Niklas Sauer; [2019]
    Keywords : enviropreneurial marketing; SME; entrepreneurial marketing; word-ofmouth; green marketing; LOHAS; app; hållbarhet; sociala medier;

    Abstract : Marknadsföring är en vital del för varje företags framgång på marknaden. På senare år har hållbarhets trender blivit allt mer attraktivt och att de svenska konsumenternas preferenser successivt förflyttar sig mot mer hållbara alternativ. READ MORE

  3. 2. Interview study of online travel reviews and their impact on a person’s decision making process

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Maria Rosengren; [2013]
    Keywords : consumer behaviour; decision-making process; electronic word-ofmouth; word of mouth; social media; tripadvisor.com; online travel reviews; Social Sciences;

    Abstract : In the past people sought for information via libraries, travel magazines or were inspired by marketing the travel agency made in order to attract consumers. Before the Internet era one way communication was the right way to follow. Since Internet was developed two ways communication has evolved and people can talk to each other worldwide. READ MORE

  4. 3. Successful Branding in Covert Virals : Communication Strategy and Communication Channel Synergy

    University essay from Internationella Handelshögskolan

    Author : Carl Oscar Jansson; Jens Myhrman; Michael Nordström; [2011]
    Keywords : Covert Virals; Branding Strategies; Communication Channels; Advertising; Covert Marketing; Viral Marketing; Communication Strategy; Media Strategy; Generation Y;

    Abstract : Purpose: The purpose of this study is to see what implications the new communication channel of Covert Virals has on acknowledged communication strategies and whether or not these strategies are still viable within Covert Virals.   Background: The term Covert Viral has been given to pieces of advertisement, spread through the medium of electronic word of mouth over social networks, which are designed to look user made. READ MORE