Essays about: "wow effect"

Found 3 essays containing the words wow effect.

  1. 1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  3. 2. Design and Test of an L-Band (GNSS) Low Noise Amplifier and Limiter

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Ms Navneeta; [2015]
    Keywords : Technology and Engineering;

    Abstract : Abstract This thesis work was performed at RUAG Space AB, Göteborg, Sweden. The aim of this thesis is to test the performance boundaries of SiGe based heterojunction bipolar transistor in designing a low noise amplifier meant for GNSS applications. READ MORE

  4. 3. "WOW. FOR VOLVO" : cognition and affect combining forces to measure the immeasurable

    University essay from Institutionen för datavetenskap

    Author : Philip Wockatz; [2009]
    Keywords : wow effect; satisfaction; cognition; affect; total experience; consumer; consumption; postpurchase; prepurchase; delighted terrible scale; expectancy disconfirmation model; five-factor model; NEO-FFI; PANAS; the Positive and Negative Affect Schedule; Volvo; the Volvo Car Corporation; consumption-based emotions; LOV2;

    Abstract : How can an experience have such an impact that it can be described with the words “wow effect”? Though not a scientific term, it is often used vividly in the business world as an aspirational goal. The purpose of this thesis was to explore the structure behind positive experiences that lead to a so-called “wow effect” by combining cognitive theories and consumption-based emotion theories to create a method for assessing satisfaction in postpurchase experience. READ MORE