Essays about: "wu mian"

Found 2 essays containing the words wu mian.

1. 1. Rhetorical strategies in sustainability disclosure: a multiple case study on rhetorical strategies in sustainability disclosures: ethos, logos, pathos

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Mian Wu; Xinhui Li; [2021]
   Keywords : Sustainability disclosure; Rhetorical strategy; Sustainability dimension; Discourse;

   Abstract : This thesis examines how companies portray themselves as sustainable and respond to stakeholders' sustainability concerns using rhetorical strategies. Drawing on rhetorical theory with a focus on Aristotle's rhetorical appeals to ethos (credibility), logos (reason), and pathos (emotion), we analyze five European companies' sustainability disclosures and investigate rhetorical strategies used in five sustainability dimensions. READ MORE

3. 2. CSR Performance of Foreign-invested Enterprises in China : Driven by Young Consumers and Office Employees

   University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Mian Wu; [2013]
   Keywords : Corporate Social Responsibility; Foreign-invested enterprises of China; Driving force; Young consumer; Office employee;

   Abstract : Primary research on sustainable development has suggested that Corporate Social Responsibility (CSR) activities can create a positive effect on employees and consumers. In order to improve CSR outcomes internally and externally, it is necessary to consider the ever-growing expectation of primary stakeholders in different business environment. READ MORE