Essays about: "yekbun Demirel"

Found 1 essay containing the words yekbun Demirel.

  1. 1. Social media reviews effect on consumers purchases intention & actual buying behavior in the beauty industry : -A cross-country comparison

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : yekbun Demirel; Piyumi Gangabada; [2021]
    Keywords : Social media reviews; purchase intention; actual buying behaviour; cross-country comparison;

    Abstract : Research Question: To what extent do social media reviews’ effect on the purchase   intention and actual buying behaviour of consumers differ in the beauty industry in a cross-country comparison?     Purpose:   The purpose of this study is to explore to what extent consumers in the beauty industry perceive the importance of social media reviews and if it has direct or indirect effect on either their purchase intentions or buying behaviors or if not on both. The aim is then to contribute to limited research available and to see if this connection differs with the country particularly between Sweden and Sri Lanka. READ MORE