Essays about: "young consumers"
Showing result 16 - 20 of 171 essays containing the words young consumers.
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16. Sustainability and Fast Fashion : Exploring Factors Influencing Consumer Behavior Among Young Generation in China
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The rise of fast fashion in the global fashion industry has changed the consumption patterns of consumers. However, fast fashion consumption patterns are unsustainable and constitute a risk to environmental and social sustainability. READ MORE
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17. Time to Love: Romantic comedies and narratives of LOVE – from a Swedish context
University essay from Göteborgs universitet/Institutionen för globala studierAbstract : This study explores the relation between love and romantic comedies, (aka romcoms), among people living in Sweden. Romcoms, being one of the most popular film genres ever, has often been subject to critique of not being serious enough and to derange people’s perceptions love. READ MORE
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18. Barriers and Enablers for a Startup Introducing a Circular Business Model in the Swedish Food-Waste Segment
University essay from Göteborgs universitet/Graduate SchoolAbstract : Sustainability is becoming increasingly important both to consumers and to organizations. However, unsustainable practices within food production persist, and through that, large amounts of food are wasted. Controversially, hundreds of millions of people suffer from hunger annually. READ MORE
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19. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing
University essay from Göteborgs universitet/Graduate SchoolAbstract : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. READ MORE
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20. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. READ MORE