Essays about: "young female consumers"

Showing result 1 - 5 of 21 essays containing the words young female consumers.

  1. 1. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  3. 2. Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Bak; Klara Helene Sollwedel; [2023]
    Keywords : ultra-fast fashion; fashion consumer behaviour; fashion consumer culture; SHEIN consumption;

    Abstract : During the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. READ MORE

  4. 3. Time to Love: Romantic comedies and narratives of LOVE – from a Swedish context

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Marianne Gabrielsson; [2022-08-23]
    Keywords : love; romcoms; masculine domination; doxa; embodiment; escapism;

    Abstract : This study explores the relation between love and romantic comedies, (aka romcoms), among people living in Sweden. Romcoms, being one of the most popular film genres ever, has often been subject to critique of not being serious enough and to derange people’s perceptions love. READ MORE

  5. 4. What is beautiful content? A qualitative study on firm-generated beauty content on Instagram

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mirza Bander; Yasmine Hartvig; [2021]
    Keywords : firm-generated content; Instagram beauty content; visual communication; Swedish beauty consumers; consumer interest; semiotics; SOR-model; Instagram beauty retailers; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to extend the research on Instagram content. We will look at how different types of firm-generated content created by Swedish beauty retailers on Instagram is evaluated by young female Swedsih consumers in the hopes of finding which content that is perceived to be visually appealing and met with an interest. READ MORE

  6. 5. Jumping on the bandwagon? : an explorative study on how female Gen Z consumers perceive global brands’ engagement in activism, and how their perception influences their brand loyalty

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Masstewal Mekuriaw; Muskaan Khurana; [2021]
    Keywords : Brand activism; Brand loyalty; Brand perception; Female; Generation Z; Gen Z consumer; Global brand;

    Abstract : Brands’ engagement in activism is increasing as consumers expect more of brands, especially the younger generations. However, brands have different intentions behind their engagement in activism. READ MORE