Essays about: "youtube advertising thesis"

Showing result 1 - 5 of 10 essays containing the words youtube advertising thesis.

1. 1. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Merel Cheng; Lisa Frommann; [2023]
   Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

   Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE

3. 2. Influence of social media advertising on consumer behavior : A quantitative study in Germany and Sweden

   University essay from Umeå universitet/Företagsekonomi

   Author : Jascha Marschall; [2022]
   Keywords : social media; socially responsible consumption behavior; self -confidence; impulsiveness; interpersonal influence; group influence; sustainability; consumer behavior; Elaboration Likelihood Model; Value-Belief-Norm theory model;

   Abstract : Social media sites and platforms have been on the rise for the last decade. Especially sincethe start of the still on-going Covid-19 pandemic it reached an all time high. Over half of theworld’s population is using social media. Everyone knows Facebook, Instagram, YouTube,TikTok, Snapchat, and many more. READ MORE

4. 3. The Appropriation of Feminist Values in Multi-Level-Marketing Distribution Networks

   University essay from

   Author : Angelica Ferneborg; Marie Amminger; [2021]
   Keywords : Multi-Level Marketing; MLM-Networks; Femvertising; Feminist Media Theory; Relational Agency; Feminist Values; Critical Discourse Analysis;

   Abstract : The aim of this thesis is to investigate the communicative and discursive practices used by Multi-Level Marketing (MLM) networks when marketing their network to women as both a business opportunity and as a sisterhood, in order to start and contribute to the conversation regarding the relatively unsupervised communicative practices and their potential effects of MLM distribution networks. By conducting an extensive qualitative analysis on eighteen group call videos posted publicly on YouTube by affiliates of six different MLM networks, this thesis examines the marketing practices used to appropriate feminist values in order to recruit women and sell products. READ MORE

5. 4. Surviving as an artist in the era of social media

   University essay from Umeå universitet/Företagsekonomi

   Author : Samu Vilppula; Juuso Ketola; [2021]
   Keywords : ;

   Abstract : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. READ MORE

6. 5. Inevitable Algorimages : The Necropolitical Infrastructure of YouTube's Digital Dispositif

   University essay from Stockholms universitet/Institutionen för mediestudier

   Author : Leo Hansson Nilson; [2019]
   Keywords : YouTube; dispositif; control; power; archive; subjectification; algorithms; database; interface; necropolitics; infrastructure; mode of production; protocol; capitalism; machines; spectacle;

   Abstract : This thesis explores the relation between technology and the social, how they determine and naturalize each other, by examining YouTube's socio-technical infrastructure. YouTube is theorized as a dispositif that produces regimes of knowledge, power and subjectification within "control societies" characterized by an informational mode of production. READ MORE