Essays about: "yumai"

Found 2 essays containing the word yumai.

1. 1. Corporate Sustainability Communications - Legitimation through co-creation and impression management

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Yumai Zheng; [2012]
   Keywords : corporate sustainability communications; sustainability; public relations; relationship; dialogue; reputation; legitimacy; communication experts; getinge infection control; Social Sciences;

   Abstract : Corporate sustainability is concerned with environmental, social and economic efforts in an organisation’s performance. Legitimacy is a central theme in corporate sustainability communications and this can be acquired through co-creation and impression management strategies. READ MORE

3. 2. Internal Communication from a Managerial Perspective

   University essay from Sektionen för hälsa och samhälle (HOS)

   Author : Yumai Zheng; [2009]
   Keywords : Internal communication; Information; Managers; Small Organisation;

   Abstract : The objective of this thesis is to conduct a research on Eleiko Sport AB’s internal communication from a managerial perspective. The focus of this analysis is to look at how the management and organisation are structured in Eleiko, how the members of the management team view and perceive internal communication, how the internal communication within this small organisation is organised, and which communication channels are being used and why. READ MORE