Essays about: "zara Branding"
Found 3 essays containing the words zara Branding.
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1. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction
University essay from Umeå universitet/FöretagsekonomiAbstract : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. READ MORE
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2. Differentiation strategies in the fashion industry.
University essay from Ekonomihögskolan, ELNUAbstract : This essay looks at the various differentiation strategies for a company in the fashion industry. The chosen fashion company for this study is Zara. The reason for this is that Zara is a relatively new company which has grown quickly and today has a big market share. READ MORE
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3. Market Orientation as a Branding Strategy
University essay from Företagsekonomiska institutionenAbstract : This paper studies the impact of market orientation strategy on brand awareness. Zara, a Spanish leading fashion retailer and an example of a brand using this strategy, is compared to three other multinational brands operating in Stockholm, Sweden, namely Topshop, Mango and United Colours of Benetton. READ MORE