Essays about: "zara marketing strategy"
Found 3 essays containing the words zara marketing strategy.
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1. Eco-shop Paradox, a case study on Zara Rome
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Sustainability is a topic paying a visit to most industries today and the fashion business is no exception.The development of eco-efficient stores is one of the efforts carried out by Inditex Group with the aim to adopt sustainability into its practices. READ MORE
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2. Differentiation strategies in the fashion industry.
University essay from Ekonomihögskolan, ELNUAbstract : This essay looks at the various differentiation strategies for a company in the fashion industry. The chosen fashion company for this study is Zara. The reason for this is that Zara is a relatively new company which has grown quickly and today has a big market share. READ MORE
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3. Market Orientation as a Branding Strategy
University essay from Företagsekonomiska institutionenAbstract : This paper studies the impact of market orientation strategy on brand awareness. Zara, a Spanish leading fashion retailer and an example of a brand using this strategy, is compared to three other multinational brands operating in Stockholm, Sweden, namely Topshop, Mango and United Colours of Benetton. READ MORE