Open Data for Business Development in the Swedish ICT-sector
Abstract: Open data is broadly expected to generate innovation and economic value for both the public and private sector. Though the diffusion of open data has kept a fast pace, knowledge of visualisation and points of access of open data remains low. Moreover, literature of the private-sector application of open data is still scarce. The first objective of this thesis is to increase the knowledge about the potential to use open data for business development for companies in the Swedish’ information and communications technology sector. This is done through a literature study and a practical case study where open data is utilised. The case study showcases the potential to use open data for improved market insights and business intelligence. It also exemplifies the potential to create new products and services, through data-driven business model innovation, with open data. The second objective of the thesis is to increase the knowledge of the technical barriers of open data from a user’s perspective. Three use cases are presented, based on different Swedish open-data platforms to explore potential technical barriers. The limiting factors when utilising open data in Sweden today is found to be lack of primary, continuous data and the IT- knowledge needed to conduct a more fruitful data analysis. The thesis shows that there is potential for ICT-companies to create or increase revenue streams through open data, but that lack of primary, continuous data could be hindering the adoption.
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