The challenges of “cradle-to-cradle” strategy : A case study with Huawei Company
Abstract: The cradle to cradle (C2C) is a sustainable business strategy that mimics the natural recycling cycle and waste is reused, the question of when and how to apply the C2C concept successfully in business is still controversial. This thesis takes Huawei, the leading enterprise in the mobile communication industry, as an example, and to investigate the challenges for Chinese mobile communication companies in implementing an effective C2C strategy to achieve a sustainable development. This study used the semi-structured interviews in the qualitative data collection method to interview both Huawei and China Telecommunications’ managers. Data analysis shows that for the electronics industry with low recycling rate and high pollution, Huawei still faces many challenges in adopting the C2C strategy，which includes alloy recycling, recycling of electronic products in consumers' hands, disassembly problems, and recycling of electronic products by value, Another challenge is the mismatch between C2C evaluation mechanism and China's mobile communications industry. Only fully considered cradle to cradle, cradle to Grave, and Life cycle, the sustainable mode of the mobile communications industry would be reached.
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