Making Sense of the Challenges of Diversity Management : An Explorative Study from the Perspective of Change Agents

Abstract: The importance of incorporating Diversity Management (DM) in organizations has become a viral debate in recent years in response to social pressures worldwide. While there is extensive research on the effects of DM, how the implementation process is managed is much less obvious. Furthermore, DM is a multidimensional concept that lacks a universally accepted definition in terms of organizational practices, which presents operations managers with various challenges. To identify these challenges and how they are managed, a qualitative case study was conducted through semi-structured interviews with Top and HR managers of a listed, Large Cap company in Sweden. The theories of Change Agents and Sensemaking were applied to analyze the implementation process of DM within The Company. The findings were categorized into; (1) the challenge of mobilization, (2) the challenge of creating a shared meaning, and (3) the challenge of the diversity paradox. Based on these findings, the conclusions indicated that unity, communication, awareness, and persistence are important factors to consider when managing these challenges.