A Swedish perspective of business negotiation in a cross-cultural context : A multiple case study on B2B level regarding business negotiations in China and how cultural differences has an impact 

University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

Author: Joakim Aspeteg; Jonas Karlsson; [2014]

Keywords: Negotiation; communication; cultural differences; B2B; adaptation; China;

Abstract: The aim of this study is to explore what cultural differences Swedish business negotiators perceive and how they adapt and/or manage the differences. 

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